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Mireia is a certified Personal and Executive Coach who facilitates cultural change, implements holistic well-being programs and develops individuals into high-performing leaders in one-to-one coaching.


Mireia's background is in Digital Product Management where her main task was to lead different departments to achieve the same objective. She used to combine this with part-time fitness training. It is t¡in tehse two fields that she developed her eagerness for coaching and well-being.


Mireia is a tremendously curious person. That, combined with her great passion for learning about anything that slightly improves the human condition, pushes her to explore multiple topics and ways to reach the core of individuals and organisations.


Mireia is from the North of Spain and has lived in the UAE for ten years. She has worked with clients from many different nationalities, religions, cultures and backgrounds, which, in her own words, “has significantly enriched her life”.

Coaching Approach & Philosophy


Mireia believes that every leader (aka every human being) has the potential to lead their lives and organisations in the way that will have the most significant positive impact on those around them, on the organisation and on the ecosystem they are part of. To do that, Mireia accompanies leaders to raise their self-awareness (by identifying their coping mechanisms and limiting beliefs and learning how to keep them at bay), implement processes and habits, and ensure a long-term sustainable execution. 


A client can expect to feel safe and listened to in a coaching process with Mireia. Mireia’s first mission when a process starts is to build that trust between coach and coachee that will ensure the effectiveness of the sessions. Clients can also expect to be gently (or sometimes not so gently but always respectfully) pushed out of their comfort zone to look for self-reflection, different perspectives, and possibilities. Mireia is fascinated by the information that systems such as a team, the organisation… or our bodies offer us, and she likes inviting her clients to use this information in their sessions.


C-Level high achievers have surrounded Mireia since childhood, and she can perfectly relate to and understand their struggles. Moreover, having lived in the region for a decade provides Mireia with a comprehensive understanding of this region’s complexity.

Career History

Before Coaching, Mireia worked for ten years in Digital Product Management for Tech companies. As Head of Product, she had the responsibility of hiring, training and leading teams, setting the vision and executing digital strategies, taking companies through business transformation, and forecasting and delivering revenue, budget and P&L. 


Apart from this, Mireia loved supporting HR in recruiting and collaborating on the onboarding and offboarding programs of the companies she worked for. She also developed the well-being program for one of the companies she worked for, during her maternity leave. 


As a Product professional, one of her greatest strengths was leading several teams, some of them not reporting to her. During these years, Mireia discovered the power of training and developing people thanks to the coaching and training she and her teams received. Apart from that, in her spare time, Mireia used to work as a fitness instructor, where she could also witness the empowerment humans experience when reaching an objective and being able to sustain it. These two facts led her to explore the world of Executive Coaching. 

Get in Touch

"Mireia’s coaching style is one that is not only unique but also empathetic. Instead of telling you what to do, she guides you in the right direction (for you) and enables you to figure out what is good for you. She is a patient and cognizant listener, in that she has the ability to create an environment that makes the other person feel secure enough so they are not afraid to be vulnerable. Her ability to empathize could only be surpassed by her ability to instill focus and mindfulness in her clients. Besides being a wonderful coach, she is an amazing human being!"

"I spent 10 sessions with Mireia during the pandemic in 2020. What started out as a Healthy mind" exercise, quickly turned into a guiding session on how to make the best of my professional life. Mireia strikes by connecting with you on your terms, but also guiding you to a new self context. She's a natural when it comes to fabricating these contextually rich safe spaces for us to seek answers from.


To describe my sessions with Mireia as helpful would be an understatement; it was a weekly mind adventure that opened up opportunities that were else hidden from me. 


What I like most is how the sessions embodied a framework that is applicable to processing emotions even outside of the session. Working with Mireia feels more of a learning/discovery experience rather than anything else. It really stays with you for the long run."

"I’ve worked with many mentors and life coaches over the years but Mireia is without a doubt the best I’ve ever worked with. Her understanding, interpretation, and listening skills are next to none. Her professionalism really shows in the way she manages each session by not time-wasting and managing to get right to each point."

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